Vision Auto Group · Always-On Meta Lead-Gen
Vision Auto Group
Deal Spots.
Six dealership brands, one always-on engine, leads at half the going rate.
The Challenge
Six brands, one budget, real accountability.
Vision Auto Group runs six dealership brands — Nissan, GMC, Buick, Hyundai, Chevy and CDJR. The old setup spread a thin budget across everything and couldn't tell you which brand was actually working. They needed a lead engine that scaled per-brand and proved its own worth.
The Work
A deal spot per brand, built to convert.
We rebuilt the program as one master Meta campaign with a dedicated ad set and budget for every OEM, each fed by its own short-form video deal spot and a native Instant Form. Every brand gets clean, readable signal — and the creative is produced in-house to match each dealership's voice.
The Result
443 leads at $21.82 — under half the benchmark.
In a single month the program managed $9,665 in media to 443 leads at a $21.82 blended cost per lead — comfortably below the $30–$50 the auto vertical typically pays. Buick/GMC alone drove 78 on-site key events from Meta-tagged traffic. It's an always-on system now, not a campaign you relaunch every month.
By the Numbers
The Spots
One deal spot per brand, refreshed every month — a cut from each below.