Shults Auto Group · Multi-Rooftop Meta Lead-Gen
Shults Auto Group
Deal Spots.
A deal-spot rollout that put every rooftop on the board at once.
The Challenge
Stand up paid lead-gen across a whole group.
Shults Auto Group spans five rooftops — Chevy, Ford, Hyundai, Nissan and Subaru. They wanted a deal-spot program that could launch across the group and start producing measurable leads fast, without a separate one-off build for each store.
The Work
One playbook, every rooftop.
We ran our proven Thumper Deal Spot system across the group — per-rooftop video creative, native Instant Forms, and a structure that keeps each store's spend and results readable on their own. Chevy led with Silverado and Trax; Ford led with the F-150.
The Result
81 leads at $35.88, first month out.
The launch month managed $2,906 in media to 81 leads at a $35.88 blended cost per lead across the live rooftops — already inside the efficient end of the auto band on a brand-new program. It's the foundation the group keeps building on month over month.
By the Numbers
Chevrolet
Silverado + Trax- Spend
- $1,796
- Leads
- 47
- Cost per lead
- $38.20
Ford
F-150- Spend
- $1,110
- Leads
- 34
- Cost per lead
- $32.64
The Spots
Per-rooftop spots, built on the Thumper Deal Spot system.